Manchester United have sold the naming rights to their Carrington Training Complex to AoN for a reported £150million.
AoN have this morning agreed an eight-year contract to which will include having their name over United’s training complex for all level of football at Carrington training ground.
The training ground will be known from the 1st July 2013 as the ‘AON Training Complex’ – This sponsorship will also include having their name on the training kits to take over from current sponsorship DHL.
AoN, speaking with PA said:
“The first phase of our sponsorship was concerned with brand awareness of AON as a commercial business”
“The second phase is about creating a global understanding of the capabilities that we provide for clients around the world.”
AoN main shirt sponsorship will end after next season, with Chevrolet taking over from 2014 after agreeing to pay an £357million on a seven year deal.
New Manchester United CEO commented on selling Old Trafford name:
“Old Trafford will not be sold”
Which will come as good news for Manchester United fans, no-one wants the name of Old Trafford being changed in some marketing campaign.
“We are very aware and respectful of the fact some people will continue to call the training complex Carrington but in time, we hope they come to understand what the AON brand stands for”
“But we feel this agreement will enable us to do something with the club which is unique.
“We have been more than delighted by our partnership with Manchester United.
“Awareness of the AON brand increased from 39% to 50% in the first year of our sponsorship and the percentage of unique visitors to our website have increased by up to 55% on matchdays.”